Designate a Driver
We encourage our consumers to drink responsibly by designating a driver. We have partnered with Minnesota’s Premier Designated Driver Company DDI-Drink and Drive Intelligently to ensure our employees and consumers are getting home safely. Driving You & Your Car Home. Safe.
We also partner with Anheuser-Busch to participate in Global Be(er) responsible day each year. We encourage our customers, consumers, and employees to take the pledge to designate a driver on that day and throughout the year.
Our efforts continue by encouraging adults to pledge to drink responsibly and share their commitment with family and friends. This is our world, and these are our roads and our families, and it’s through our collective responsibility that we all help to keep them safe.
Family Talk About Drinking is an underage drinking prevention program created by Anheuser-Busch in collaboration with certified parent coach MJ Corcoran. First launched more than 20 years ago, Family Talk was renovated and expanded in 2011 to become a program that parents can turn to throughout the parenting process, no matter how old their kids may be.
Family Talk isn’t a set of rules. It’s simply a different approach that helps parents more effectively use the tools they already have.
Family Talk is a supportive community. On Facebook, Family Talk allows parents to introduce new ideas, share stories, ask questions and get answers from qualified experts.
Family Talk is an ongoing, universal tool. As kids grow up, parenting roles may need to change. Family Talk covers strategies for every age, in a way that’s useful for every family.
Budweiser and Bud Light’s Good Sport is a communications, training and management program designed to help stadium operators, team owners and concessionaires promote positive crowd behavior by encouraging fan responsibility at sporting events. The program is activated in partnership with 95 teams in Major League Baseball, the National Football League, National Basketball Association, National Hockey League and Major League Soccer.
Capitol Beverage partners with the MN Wild and MN Twins to implement this program for each home game.
Our beers are made and sold to be consumed by responsible adults of legal drinking age. To ensure this is happening we offer ID training classes, drivers license booklets, and We ID materials to our customers.